Privacy Policy

1. Overview & Commitment

At Alvèra Luxury Fashion ("Alvèra", "we", "our", or "us"), we hold your personal privacy in the highest regard. This Privacy Policy sets out how we collect, process, manage, and protect your information when you access our storefront at alverafashion.com, utilize our 120-minute courier services, or interact with our private concierge and styling intelligence.

2. Information We Collect

• Personal Identity: Your full name, email address, contact telephone number, and authentication details (including Google Sign-In profile).
• Delivery Information: Physical shipping address, building/unit details, landmark, and postal pincode required for courier navigation and 120-minute order dispatch.
• Transaction & Payment Records: Payment gateway transaction IDs, order amounts, and payment status (PAID/FAILED). Note: All credit/debit card numbers, CVVs, and netbanking credentials are encrypted and processed securely by RBI-authorized payment aggregator Cashfree Payments. Alvèra never stores your raw card numbers or financial passwords.
• Device & Usage Data: IP address, device browser type, geolocation (with your permission for instant delivery zone validation), and interaction telemetry.

3. How We Use Your Data

We process your data strictly to deliver an ultra-fast luxury commerce experience, specifically:

• Dispatching garments via dedicated instant urban couriers within 120 minutes across Delhi NCR.
• Processing secure payments, order confirmation notifications, and digital invoices.
• Providing real-time live SMS/WhatsApp and email updates regarding delivery rider status.
• Personalizing customer styling recommendations via the Alvèra AI Stylist Concierge.
• Complying with statutory accounting, tax, and legal obligations under Indian law.

4. Data Sharing & Third Parties

We do not sell, rent, or trade your personal data to third parties. Data is shared solely with trusted operational partners:

• Payment Aggregator: Cashfree Payments India Pvt. Ltd. for processing PCI-DSS Level 1 compliant transactions.
• Logistics Partners: Local express couriers and hyper-local dispatch drivers solely for the purpose of package drop-off.
• Communications & Cloud Hosting: AWS EC2 cloud infrastructure and transactional email services.

5. Data Security & Storage

All network communication with Alvèra is encrypted end-to-end using 256-bit Transport Layer Security (TLS/HTTPS). Our servers utilize encrypted database vaults with restricted administrative access.

6. Your Rights

You have the right to access, review, modify, or request deletion of your account and saved delivery addresses at any time. Simply navigate to the Customer Portal on our website or contact our privacy desk.